Tag: celerity

The Three-Minute Thesis in Science

In the world of business they call it the “elevator pitch”: a short, pithy speech that summarizes the unique aspects of a product or service to interest a potential customer or client. So named because it ideally lasts no longer than the span of an average elevator ride—which the management guru Tom Peters once considered to be two minutes—the purpose of the elevator pitch is to capture and hold someone’s attention in order to sell an idea quickly. Under Peters and others, the elevator pitch became a requisite part of 20th century business. In the world of science, where verbosity is a practiced, even revered, art, the need to capture and hold someone’s attention in order to quickly sell an idea has never seemed quite as necessary. Yet when taxpayer money is increasingly used to fund research, taxpayers generally expect scientists to communicate briefly the findings of that research in understandable (more...)