Tag: pedagogy

SciCom: The Slippery Business of STEM Promotion

“One thing is certain: When something is scientifically complex, it’s harder to understand and to communicate” (sciencebranding.com). Regardless of its accuracy, this is a commonly repeated sentiment across many public domains. However, this particular claim was produced within the branch of marketing known as Science Communications with the peculiar intent of convincing drug companies they need to hire “creatives” to extol the virtues of biochemistry to physicians. This is just one manifestation of the Science Communications field, which includes academic journals, NGOs, and PR firms. Armed with the more edgy truncation “SciCom” (or SciComm), the field increasingly resembles other promotional paradigms such as experience design (UX) and immersion marketing, wherein the goal is to seamlessly weave advertising into the condition of being alive. (read more...)

An Anthropologist Visits the Classroom: On teaching science (and religion)

Although I’ve never taught the book cover-to-cover, my copy of Latour and Woolgar’s (1986[1979]) Laboratory Life has been unpacked four times since I finished my Ph.D., six years ago during a final sweltry Florida summer. Their re-inscription of the Salk Institute has moved with me through the planned communities of D.C.’s suburbs, the tech-ifying Research Triangle of central North Carolina, and the cotton-cultivating arid flatland of west Texas. Now, Lab Life and I cohabitate—more peacefully than we used to—at one of New England’s dark-brick collegiate beauties. I’ve offered courses on the anthropology of science, in different iterations and incarnations, at George Mason University, North Carolina State University, Texas Tech University, and now Mount Holyoke College. As my nomadism gives way to more permanent settlement, I’m pausing to reflect on the modest successes (and felt frustrations) of sharing my passion for anthropology through attention to its liaison with science and technology studies. (read more...)

Farewell (But Not Good-Bye)!

When Jennifer Cool, Jordan Kraemer and I co-founded this blog we began on a web page and a prayer, or if you prefer, an incantation. Drawing on an “if you build it, they will come” inspiration, we felt that starting a blog would be a great way to encourage more conversation about science and technology studies. As members of CASTAC, the Committee on the Anthropology of Science, Technology and Computing, we felt excited about the organization’s goals, and we sought ways to connect to the other members of the group who chose to hang their hat in this corner of the American Anthropological Association. We launched with a “start-up” mentality in which content was king. Our goal was to bring in guest authors while also sharing our work. Our initial goals were modest: as long as we could consistently put up one interesting post per week, we were happy. I was excited to see our blog grow and eventually garner several hundred views a month. Going forward, we realized we would need to create a sustainable model to expand the blog’s content and reach, and thus the idea of an Associate Editing team was born. I crafted a structure roughly modeled after publication organizations in which Associate Editors (AEs) managed particular “beats” or specific topic areas of interest. The idea was to encourage AEs to contribute posts about their own research as well as solicit exciting up-to-date content from other CASTAC members, researchers, and practitioners engaged in projects conducted within the auspices of the anthropology and sociology of science, technology, and computing. (read more...)