This episode presents a recording of CASPR 2022, or the CASTAC in the Spring 2022 mentoring event, which took place on May 10, 2022. CASPRT 2022 was organized to encourage dialogue on breaking down binaries that have separated academe and industry. Angela VandenBroek (TXTS), Melissa Cefkin (Waymo), and Dawn Nafus (Intel) discuss their work in leading socially-informed research in industry contexts. (read more...)
“When we encounter something beautiful, we usually experience two kinds of reactions. One may be moved by learning the background of the work or the artist, while the other one is an emotional excitement we feel for no apparent reason.”— Suntory Museum of Art. One would guess that this quote is based on theories of lateralization, stating that the right hemisphere of the brain controls emotion, while the left hemisphere is dominant in language expression. While there is evidence that discounts the left/right brain concept, many people still believe in this distinction and that their preference for reason or emotion may be genetic. Held at the Suntory Museum of Art in Tokyo, Japan, from April 27 to June 2, 2019, “Information or Inspiration? Japanese aesthetics to enjoy with the left side and right side of the brain” plays with this debate in brain science and invites visitors to experience art via two routes: the information route and the inspiration route. (read more...)
Auto-playing videos. Bottomless social media newsfeeds. Accentuated “I consent” buttons. The internet may appear as a Choose Your Own Adventure, but some pathways and actions are more enticing than others. Persuasion has become part of the online furniture and is largely by design; central to the architecture of user experience (UX) is the use of behavioral and social psychology to make particular aspects of digital products or services engaging and easy to use. (read more...)
Leaving academia forced me to think more deeply and critically about ethnography than I ever had before. In academic cultural anthropology, my classes, research, and readings all revolved around ethnography. However, my peers and I shared a basic understanding about the purpose of ethnography, the method of ethnographic fieldwork, and its definitions. Talk about ethnography often went largely unsaid, because, as cultural anthropologists, it was just what we did. (read more...)
Corporations are increasingly interested in hiring anthropologists for human factors engineering (HFE) and, most recently, user experience (UX) research, roles many of us are interested in pursuing when we look beyond academia. I researched and wrote the following piece to help anthropologists of science and technology who want to approach these professional fields. Both HFE and UX research rely on methods that resemble the skill sets required by ethnographic fieldwork. Whether you expect to end up in such a role or not, much work being done in UX and HFE draws on similar theoretical perspectives to that of the anthropological literature addressing users and interface design, and is interesting as a source of case studies and data. This isn’t coincidental, of course–there’s long been anthropologists in industry, and overlap between anthropology and design research in major tech companies. (read more...)
