Tag: user experience

Dark Patterns, or Shades of Grey?

Auto-playing videos. Bottomless social media newsfeeds. Accentuated “I consent” buttons. The internet may appear as a Choose Your Own Adventure, but some pathways and actions are more enticing than others. Persuasion has become part of the online furniture and is largely by design; central to the architecture of user experience (UX) is the use of behavioral and social psychology to make particular aspects of digital products or services engaging and easy to use. (read more...)

The Messiness of Ethnography

  Leaving academia forced me to think more deeply and critically about ethnography than I ever had before. In academic cultural anthropology, my classes, research, and readings all revolved around ethnography. However, my peers and I shared a basic understanding about the purpose of ethnography, the method of ethnographic fieldwork, and its definitions. Talk about ethnography often went largely unsaid, because, as cultural anthropologists, it was just what we did. (read more...)

Understanding How People Use Technology: A Primer on Human Factors Engineering and UX Research

Corporations are increasingly interested in hiring anthropologists for human factors engineering (HFE) and, most recently, user experience (UX) research, roles many of us are interested in pursuing when we look beyond academia. I researched and wrote the following piece to help anthropologists of science and technology who want to approach these professional fields. Both HFE and UX research rely on methods that resemble the skill sets required by ethnographic fieldwork. Whether you expect to end up in such a role or not, much work being done in UX and HFE draws on similar theoretical perspectives to that of the  anthropological literature addressing users and interface design, and is interesting as a source of case studies and data. This isn’t coincidental, of course–there’s long been anthropologists in industry, and overlap between anthropology and design research in major tech companies. (read more...)