Translating South Asian Classical Medicine for Global Markets
Science, patent law, and language Many traditional forms of knowledge, such as South Asian classical systems of medicine like Ayurveda, are increasingly targeted as prime sources of market value that can be effectively captured and managed through the assertion of intellectual property (IP) rights. This expanding reach of IP has sparked heated debates marked by a deep concern that the very foundations of creativity, culture, and even humanity are increasingly subject to privatization. The case of turmeric, a plant-based powder commonly used throughout South Asia both as a spice in everyday cooking and in Ayurvedic remedies, provides a key illustration of the transformative forces at work when intangible cultural heritage enters into and circulates through the global marketplace for complementary medicine (expected to reach $115 billion per year by 2015). Legal challenges to patenting turmeric’s healing properties elucidate processes of privatization at the intersection of IP rights, medicine, and intercultural knowledge production. (read more...)