Tag: digital media

Like, Share, Comment, and Follow: Labor and Capital on Instagram

Social media content creator Ishita Mangal (@ishitamangal) uploaded a post with multiple slides on her Instagram page. The first slide is entitled “an apology letter to my audience.” In the rest of the slides, she highlights a “barter collaboration” gone sour. The collaboration entailed the digital creator featuring four Indian kaftans (a type of clothing) brands on her Instagram page in exchange for keeping the outfits that she would feature. One of the brands was singled out, with their Instagram handle mentioned in the caption for viewers of the post to easily access. The brand was accused of harassing the digital creator; walking back on the terms of the agreement; asking for the garment in question back after “absorbing maximum benefits of all the posts on various platforms.” The digital creator proceeds to tell the tale of harassment and “extortion” she experienced at the hands of the luxury brand owner. (read more...)

Days of Their Lives: The Limits, Possibilities, and Parallels of Media-Ted Research during a Pandemic

On a regular day, a Hindi soap opera production set in Mumbai is home to upwards of 100 artists and technicians – production associates, actors, make-up artists, costume artists, lighting technicians, assistant directors, creatives, and spot boys.  Their collective efforts ensure that audiences have new episodes to look forward to daily. Come rain, hail, or shine, through collaborations and conflicts, together they build melodramatic worlds that entertain millions of households in India. But what happens when the meaning of “regular” is redefined? What happens when even two become a crowd? When the first wave of COVID-19 hit Mumbai in March 2020, it brought, among other things, the Hindi soap opera industry to a halt. Daily production activities of soap operas across channels were abruptly paused. Sets had to be abandoned in haste when a citywide lockdown was announced. The absence of film work meant that workers would go without payments (read more...)

Indian Food Delivery Networks During the COVID-19 Pandemic

Over the past decade, the concept of the gig economy has gained momentum in academic discourse. Often linked to temporary employment created by multinational technological corporations through digital platforms, the gig economy has transformed conventional discourses of labor and economy. It brought to the fore the increased precarity in employment, transformed modes of mobilization, fueled workers’ unionizing efforts, and produced new vocabularies (Vallas and Schor 2020; Khreiche 2018). In India’s dynamic economic landscape, these changes are particularly visible. One can argue that the use of digital technologies has reached a new peak in the ongoing global pandemic–as we have observed the changes in techno-bio-political regimes associated with COVID-19-tracking and increased reliance on mobile applications (Battin 2020; Segata 2020). In this light, focusing on India in the times of the COVID-19 pandemic becomes especially useful considering the narratives of hegemony and precarity often associated with gig labor within this geographical context, (read more...)

Technologies of Representation: Possibilities of Social Media in Tarlabaşı, Istanbul

“Every week somebody comes here to take photos of our laundry and put it up on the internet. Today, I took one and put it up right here. It’s not our laundry, but it’s a bear. This might be a dump, but this is my dump, and I care about what goes on the internet about it.” (read more...)

Video Games, Mental Health, and the Complicated Nature of Playing

He melted into the shadows, pressing the ‘E’ key on his keyboard, activating his stealth skill, allowing his form to vanish into the grass around him and making him invisible to his prey. A short distance away, in the dense forest tree line, a group of adventurers waited for the established sign: a flare! That flare marked that the cloaked figure had achieved his task of poisoning the nearby camp’s healing pool, a vital resource in this war against their enemy.  For many of these participants, video games are mechanisms that bring them together digitally, often forming a bond that lasts for many years. The scene above is familiar to many, including myself. In fact, the spirit of gaming is something I have lived since I was young. Perhaps it was my early involvement in video games that guided me to consider them as a professional. As a mental health professional with a background in anthropology, I have long been interested in the intersection of video games and mental health. Over the past 15 years, my interest has been framed by my clinical experiences as a therapist. As part of my wider conversation about video games and mental health, I hold a weekly online forum about mental health depictions in video games and then mental health among gamers. While games are often demonized for their association with addiction and violence, I find that some of the things that help link video games to negative associations also have the opportunity to help address some people’s social and mental health concerns. (read more...)

Before They Erase It: Memory and the social media archive

This afternoon, I began to notice increasingly alarming images, posts, and tweets from my interlocutors in Santiago. It appeared that Santiago was on fire, and that the military was in the streets. Images of familiar streets and landmarks now felt doubly familiar, as their similarity to images taken during the coup of 1973 were undeniable. A quick Google search confirmed my fears; Piñera had declared a state of emergency in response to the student metro protests, that there were already deaths, disappearances, and torture reported, and that a curfew had been implemented. Switching over to Whatsapp, I sent frantic messages to my interlocutors and former host family to check that they were safe (they were.) However, it was clear that—even for seasoned activists—this felt different. Many recalled memories or iconic images of the 1973 coup, wondering if history might be about to repeat itself. As the day progressed, I began (read more...)

“India’s Gig-work Economy” Roundtable

This roundtable discussion marks the end of our series on India’s Gig-work Economy. In this discussion, we reflect on methods, challenges, inter-subjectivities and possible future directions for research on the topic. Here are some highlights from the discussion. Listen to the audio track below or read the transcript for the full discussion Anushree (researcher, taxi-driving in Mumbai): “Something that came out during field work was the flow of workers from traditional services to app-based services which kind of happened in phases and all these platforms have played a different function in the history of this. While the radio taxis were more important in teaching workers to become professionals in the service economy the new platforms have given them a larger customer base and hired access to audience.” (read more...)

Power Chronography of Food-Delivery Work

*A note from Co-PI Noopur Raval: The arrival and rise of gig-work globally has ushered in a new wave of conversations around the casualization of labor and the precarious nature of digitally-mediated “gigs,” ranging from online crowdwork gigs to digitally-mediated physical work such as Ubering. Gradually, scholarship has extended beyond North America and Europe to map the landscape of digital labor in the global south. These posts that make up “India’s Gig-Work Economy” are the result of one such project titled ‘Mapping Digital Labour in India,’ where four research fellows and a program manager, me,  have been studying the dynamics of app-based ridehailing and food-delivery work in two Indian cities (Mumbai and New Delhi). This project is supported by the Azim Premji University’s Research Grants program. In this series of posts, the research fellows and I offer reflections on pleasure, surveillance, morality and other aspects woven into the sociality of gig-work and consumption in India. Each post also has an accompanying audio piece in an Indian language, in a bid to reach out to non-academic and non-English speaking audiences. The series ends with a roundtable discussion post on the challenges, gender and class dynamics, and ethics of researching gig-work(ers) in India.* **A note from the editor: This post was co-written with Rajendra Jadhav. Download a transcript of the audio in Devanagari. This post presents the observations around the design of temporality within app-based food-delivery platforms in India. It draws on semi-structured interviews by field-researcher Rajendra and his time spent “hanging out” with food-delivery workers who are also often referred to as “hunger saviors” and “partners” in the platform ecosystem in India. Like in the earlier post by Simiran on food-delivery workers in Mumbai, we also observed that app-based work was structured and monitored along similar lines. However, in this post, we go into a detailed description of how work-time and temporality of work are configured in order to fulfill the promises that app companies make to customers in urban India. (read more...)