Distraction Free Reading

A Failure in Capture: An Experiment in Multimodal Interactive Ethnography where ‘Nothing Happens’

The video below this text is interactive.[1] To view, click play and follow the instructions you see on the screen. As you watch, look for areas that you can click with a mouse (or tap with your finger, if on a mobile device)[2] or see what appears when you mouse over different areas of the image at different times. What do you see?[3]


[1] This multimodal content, due to technological limitations, may not be accessible to all. If the multimodal experience is not accessible to you, please visit the text based version for visual and audio descriptions and full-text transcription or listen to the audio narration:

Audio Narration by Kara White

[2] On mobile devices, we suggest viewing the page in landscape mode and selecting “Distraction Free Reading” in the top-right corner.

[3] This is an interactive video. This video is designed to get the viewer or reader to “search” the image for interactive buttons. To navigate by keyboard, you can use the tab key to switch between objects. Press enter to click on each object. The text is revealed by interacting with objects that appear at various times during the video. As each object appears, the video will pause, and you will be instructed to click or press enter for the text to appear. When you’re ready to continue, click the play button object or press enter.


Ballestero, Andrea, and Brit Ross Winthereik, eds. 2021. Experimenting with Ethnography: A Companion to Analysis. Experimental Futures: Technological Lives, Scientific Arts, Anthropological Voices. Durham, NC: Duke University Press.

Ingold, Tim. 2018. Anthropology: Why It Matters. Medford: Polity Press.

Law, John. 2004. After Method: Mess in Social Science Research. International Library of Sociology. London ; New York: Routledge.

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