Tag: social computing

Rethinking Scale in Social Media: An Ethnographic Perspective

Scale has been a recent buzzword in discussions of social and digital media, as our editor Patricia G. Lange traced out in her January retrospective post. From MOOCs to Big Data, emerging communication technologies are making possible (and visible) large-scale interactions that have been attracting attention from many quarters, including anthropology. I want to revisit this conversation by discussing further what scale means in the context of networked media, especially social and mobile technologies. Is scale the new global? On the cusp of the new millennium in the late 1990s, there was a lot of buzz over the global reach of the Internet, linked to broader interest in how new communication technologies were entwined with globalizing processes. The World Wide Web itself was envisioned as spanning the globe, while globalism infected the popular imagination. Nearly twenty years on, the Internet has yet to bring about global equality or democracy, though (more...)