​“I don’t think I could ever be convinced to use an iPad as a replacement,” said Elisabeth Dorion , a songwriter, composer, and musician based in Toronto, in response to Apple’s ‘Crush’ advertisement (Dorion 2025). Elisabeth’s reflection on the physical pain of seeing pianos, sacred tools of artistry, smashed into oblivion in Apple’s flashy tech advert was a raw gut-punch: ​​​“It hurts me physically to see these things being crushed.” (read more...)