Category: Tools & Techniques

Ethnographic Analytics for Anthropological Studies: Adding Value to Ethnography Through IT-based Methods

Ethnographic analytics? What’s that? In short, ethnographic analytics takes advantage of today’s technology to benefit anthropological studies, and is a great example of how science and technology can come together to help us understand and explain much about society and our human condition overall. I suggest that, using the computing power of software tools and techniques, it is possible to construct a set of useful indicators or analytics to complement the five human senses for ethnographic investigation. Where did the idea of ethnographic analytics originate? How have ethnographic analytics been used and with what results? How can you incorporate them in your work? These are all questions I will address in the following short example of a recent study application in which ethnography and IT-based analytics complemented one another to produce insights about organizational innovation. In this blog, I will focus on one indicator that I have found very useful: (read more...)

Dealing with Big Data: David Hakken Weighs In

Although anthropologists have been working with large-scale data sets for quite some time, the term “big data” is currently being used to refer to large, complex sets of data combined from different sources and media that are difficult to wrangle using standard coding schemes or desktop database software. Last year saw a rise in STS approaches that try to grapple with questions of scale in research, and the trend toward data accumulation seems to be continuing unabated. According to IBM, we generate 2.5 quintillion bytes of data each day. This means that 90% of the data in the world was created during the last 2 years. Big data are often drawn and aggregated from a very large variety of sources, both personal and public, and include everything from social media participation to surveillance footage to consumer buying patterns. Big data sets exhibit complex relationships and yield information to entities who (read more...)

Why Do Eight Comparative Ethnographies?

I suspect that the initial response of most anthropologists to this kind of comparative study will be negative. Our model of work is incredibly specific, insisting upon the integrity, even the holism, of a fieldsite. It is almost as though we try to deny the often almost arbitrary nature of that particular village or town as our selected place of study, by the sheer devotion we have to the integrity of this place – which can become an account of ‘how my people do things’. It’s a bit like marriage, where, in truth there are thousands of people we might have married, but once we are married we create a relationship that is as though it is impossible to imagine that it could have ever been anyone but the beloved spouse. The idea of a comparative anthropological study can also feel like a betrayal of anthropology itself, and of our (read more...)

From trees to networks (and back): in praise of desktop wikis

I would like to respond to Patricia’s questions about tools and techniques by reflecting on my journey regarding qualitative data organisation and analysis, from a hierarchical tree-based approach to a wiki-based network approach. Like probably many other qualitative researchers using Windows, I started out with standard software packages from household names that had come pre-installed on my home and university PCs. But as the amount of my collected data grew, and as I started to get a better sense of what I wanted to do with my data, the limitations of my initial “system” (or rather, lack of it) started to become apparent. One problem had to do with storing information in hierarchical folder structures, whether in the My Documents folders or in other two-pane outliners and personal information managers (PIM). The inherent limitation of most two- or three-pane viewers of data (such as Windows Explorer) is that in the (read more...)

On Tools & Techniques

We all know that robust tools can help facilitate research, but we do not always have the time to test the latest products and processes. Here’s a place to offer advice, suggestions, and ask for help on how to tackle specific problems. What software have you found helpful for capturing data, transcribing interaction, conducting research, or analyzing findings? What problems tend to come up? Are there techniques in conceptualization, mapping, coding or other stages of the research process that you have identified as particularly helpful? Feel free to share information about what worked and what didn’t when using technology to gain insight into your projects. (read more...)