“One thing is certain: When something is scientifically complex, it’s harder to understand and to communicate” (sciencebranding.com). Regardless of its accuracy, this is a commonly repeated sentiment across many public domains. However, this particular claim was produced within the branch of marketing known as Science Communications with the peculiar intent of convincing drug companies they need to hire “creatives” to extol the virtues of biochemistry to physicians. This is just one manifestation of the Science Communications field, which includes academic journals, NGOs, and PR firms. Armed with the more edgy truncation “SciCom” (or SciComm), the field increasingly resembles other promotional paradigms such as experience design (UX) and immersion marketing, wherein the goal is to seamlessly weave advertising into the condition of being alive. (read more...)