Tag: deception in research

Ethics of User Experience Research: What Anthropology Can Tell Us about Facebook’s Controversial Study

Where is the line between industry user research and academic human subjects research? And what rights do—or should—users have over how their (our) data is used? As user research becomes an established part of technology design, questions of research ethics become even more pressing. These issues came to the fore in the wake of Facebook’s recent controversy over a study of “emotional contagion” (Kramer et al. 2014) conducted by in-house researchers, namely Adam Kramer (no relation), with input from scholars at Cornell and UCSF, to test whether users’ moods can spread through what they see on their News Feeds. The study has generated vociferous debate among user researchers, academics, and designers (for a good overview, start with The Atlantic’s coverage) over whether the study was ethical (such as this article at The Guardian), expressing serious misgivings about its potential harm. The British Psychological Society (BPS) officially labeled the study “socially (more...)