Ethnographic analytics? What’s that? In short, ethnographic analytics takes advantage of today’s technology to benefit anthropological studies, and is a great example of how science and technology can come together to help us understand and explain much about society and our human condition overall. I suggest that, using the computing power of software tools and techniques, it is possible to construct a set of useful indicators or analytics to complement the five human senses for ethnographic investigation. Where did the idea of ethnographic analytics originate? How have ethnographic analytics been used and with what results? How can you incorporate them in your work? These are all questions I will address in the following short example of a recent study application in which ethnography and IT-based analytics complemented one another to produce insights about organizational innovation. In this blog, I will focus on one indicator that I have found very useful: (read more...)