social media | Platypus

Ethics of User Experience Research: What Anthropology Can Tell Us about Facebook’s Controversial Study

 Jordan Kraemer  July 21, 2014

Where is the line between industry user research and academic human subjects research? And what rights do—or should—users have over how their (our) data is used? As user research becomes an established part of technology design, questions of research ethics become even more pressing. These issues came to the fore in the wake of Facebook’s recent controversy over a study of “emotional contagion” (Kramer et al. 2014) conducted by in-house researchers, namely Adam Kramer (no relation), with input from scholars at Cornell and UCSF, to test whether users’ moods can spread through what they see on their News Feeds. The study has generated vociferous debate among user researchers, academics, and designers (for a good overview, start with The Atlantic’s coverage) over whether the study was ethical (such as this article at The Guardian), expressing serious misgivings about its potential harm. The British Psychological Society (BPS) officially labeled the study “socially irresponsible,” and even the scholarly journal in which it was published, PNAS, has issued an (admittedly murky) “statement of concern.” Still others point out that the methodology, determining mood based on snippets of text, was deeply flawed. These critiques have sparked a wave of pro-user-research apologists, claiming that on the contrary, suppressing such research would be unethical, and that the study could plausibly have passed more stringent IRB regulations, which already make it too difficult for academics to conduct the kind of research undertaken in corporate settings. But much of this debate sidesteps a key issue social scientists have been contending with since at least Stanley Milgram’s studies of how far test subjects would go in delivering painful shocks to actors if an authority figure told them to—and that is, how to conduct research ethically. (read more...)

Rhetorical Studies of Science and Technology

 Ashley Rose Kelly  April 29, 2014

The following discussion was co-authored with Elizabeth Pitts, a PhD student in Communication, Rhetoric and Digital Media program and NSF IGERT Fellow in Genetic Engineering & Society at North Carolina State University. — An ethos of expertise—that is, an ethos grounded not in moral values or goodwill, or even in practical judgment, but rather in a narrow technical knowledge—addresses its audience only in terms of what it knows or does not know. The diminution of arete and eunoia in an ethos of expertise has a speciﬁcally rhetorical effect, because these qualities are relational in a way that expertise is not; similarly, the transformation of phronesis to episteme diminishes the practical, or relational, dimensions of knowledge. Without arete and eunoia, there is no basis for agreement on values or for belief in the good intentions of a rhetorical agent; the rhetorical relationship becomes impersonal. … The impersonality of an ethos of expertise runs the risk of being persuasive to no one. – Carolyn R. Miller, pp. 201–202 To discuss the limitations of persuasive appeals that rely solely on technical expertise, Miller draws on terms from ancient rhetoric. If experts fail to demonstrate that they are people of virtue (arete) and goodwill (eunioa), she argues, then others have little reasons to trust that they possess not only knowledge (episteme), but also practical wisdom (phronesis) that is fundamental to democratic deliberation. Rhetorical theory is an ancient tradition that thrives today in Communication and English departments in the United States. Across these two traditions, one that has been primarily concerned with rhetorical speech and the other with rhetorical compositions, there is a subfield often referred to as the Rhetoric of Science and Technology and Medicine. Rhetorical studies offer a rich body of literature and, we believe, several profitable sites of intersection with anthropological studies of science and technology. In this short discussion we look to the emerging spheres of do-it-yourself science to articulate some possible conversations between rhetorical and anthropological inquiry. We take our warrant from Carrithers (2005), who argues for the importance of rhetorical scholarship to Anthropology, saying that the “mark of distinctly human sociality is not the possession of one culture or another as such but the capacity to change and create new cultures” (pp. 580). Rhetoric is concerned with how these strategies of change and creation occur through processes of persuasion and argument. What Miller’s quote above reminds us is that these processes are not only messy, but situated in specific discursive choices. Rhetoric, which considers how we make such choices, and what choices are available to us in a particular context, then seems a profitable realm for Anthropology to engage. (read more...)

Death, Afterlife and Immortality of Bodies and Data

 Martin Gibbs  October 22, 2013

In separate incidents in early 2010 two children in Queensland Australia met untimely and violent deaths. In an increasingly common response, relatives, friends and strangers used social media to express grief, angst, solidarity, intimacy, and community, and to remember, mourn and share condolences for the young lives that had been lost. Social media is increasingly used for these kinds of expressions. However, social media is also often used for expressions of hatred, alienation and sociopathy. Within hours, the online commemorations for both children were defaced with abuse of the deceased and the bereaved, with links to pornographic sites, and with images that showed scenes of murder, race-hate and bestiality. Outrage ensued. Virulent condemnation of these so-called ‘RIP-Trolls’ flooded both social and mass media. The Australian Prime Minister commented; the Queensland Police Commissioner promised prosecution; and the Queensland State Premier demanded an apology from Facebook. The RIP-Trolls justified their actions as (read more...)