Tag: semiotics

In Search of Convergence, In Search of Consensus: Design media in a university architecture studio

That’s not meant to be a comprehensive design drawing. That’s meant to say, ‘Scape is comprised of people, plants, hardscape materials,’ and that’s the language. So, we should squint at it, see the language, accept the language, the density, how it’s allocated over the site, and—boom—move on. But we get struck with confusion that says, ‘What’s that green thing? How does that fit into the scape?’ So we end up having a conversation about what it is we’ve done, or how we’ve done it, or communicated it, rather than the substance of the idea. We have to note that—we can’t build consensus on stuff we can’t communicate—because everyone’s trying to figure out what we’ve done. With these comments, the architecture professor tried to reclaim control over his students’ design review, which had been sidetracked by the jury’s questioning. The jury, composed of other faculty in the architecture and landscape architecture departments, was confused about a secondary element of a project to redesign the façade and site of an American university school of architecture building. I was there as an ethnographer of architecture pedagogy and design process for a comparative multi-institutional research project involving four Canadian and American schools of architecture. The discussion revolved around a series of digital drawings, and a student’s narration of those drawings, displayed on a large flat screen placed in front of the audience. The time spent trying to parse and probe the “meaning” of the drawings, mediated by both the visual and linguistic dimensions of the presentation, was diluting what the students and their professor had hoped would be the principal thrust of the presentation, and drawing attention to an area of the design that was less well-developed. As Luke, the professor, pointed out, the conversation was not only distracting from the “the substance of the idea” (i.e., the design); it was threatening to undermine consensus—in a sense, the approval of the audience—which would allow the project to move forward. (read more...)