Tag: corporate ethnography

When Cash Rules: A Local Researcher/Activist’s Fieldnotes on “Passive Locals” Living Around Mailiao’s Petrochemical Complex

Yunlin is a coastal county in Western Taiwan famous for its agricultural produce, also known as “the barn of Taiwan.” However, the exchange value of agricultural produce has plummeted significantly since the 1970s. This has led to the outmigration of the underemployed able-bodied rural workforce to the cities, leaving behind the old and the young. As a consequence of this migration and Yunlin’s agricultural history, the county developed a reputation for being backward and poor. Residents of Yunlin have been eager to prove this stereotype wrong. (read more...)

Who are the Influencers?

It’s not a new idea, but the term “influencer” likely has not crossed the desks of those outside the world of marketing and advertising. On the surface, it’s a relatively straightforward concept: some individuals have more of an audience online than others. Among these, some have a knack for recommending products or services that are then purchased by others. For anthropologists and media researchers, the concept of an influencer recalls Bourdieu’s theory of social capital, and is a contemporary example of the kinds of influence addressed in social and actor/network theory (see here and also here). Attempting to understand the social uses of technology without considering monetization and the role of commerce is to ignore one of the strongest forces driving interpersonal dynamics online. Therefore, my intention here is to argue for both the relevance of “influencers” as an emerging concept, but also to highlight the ways in which it extends historical advertising concepts. (read more...)