![A very squiggly line that straigtens out from left to right. Above the squiggle the left side of the line (the squiggle side) is labelled "Uncertainty/patterns/insights/" and the right side of the line (the straight side) is labelled "Clarity/Focus". Below the squiggle the squiggliest part is labelled "Research" the part just before it becomes straight is labelled "Concept" and the straight end point is labelled "Design".](https://blog.castac.org/wp-content/uploads/sites/2/2019/07/2020sz-UXT097_-Figure-7.1-_-Damien-Newman_ResearchProcess.png)
The Messiness of Ethnography
Leaving academia forced me to think more deeply and critically about ethnography than I ever had before. In academic cultural anthropology, my classes, research, and readings all revolved around ethnography. However, my peers and I shared a basic understanding about the purpose of ethnography, the method of ethnographic fieldwork, and its definitions. Talk about ethnography often went largely unsaid, because, as cultural anthropologists, it was just what we did. (read more...)