Author Archives: Matt Artz

Matt Artz is a business and design anthropologist, consultant, author, speaker, and creator. He writes, speaks, and consults in user experience, product management, and business strategy. He creates products, podcasts, music, and visual art. Matt is the Head of Product and Experience for Cloudshadow Consulting and Artmatcher. He is also the Founder of Anthro to UX, Azimuth Labs, and Biomega Technologies. He earned a Masters of Science in Applied Anthropology from the University of North Texas in 2018, an MBA in Finance and Management Information Systems from Marywood University in 2008, a BS in Biotechnology from Marywood University in 2008, and a BBA in Computer Information Systems from Marywood University in 2006. As an anthropologist and consultant, he is known for his research interests and work in business anthropology, design anthropology, consumer genetics, user experience, product management, big data, sensemaking, and algorithmic bias. Matt is also the creator of the Anthropology in Business podcast and Anthro to UX podcast where he discusses the application of anthropology to business and UX. He has been featured by TEDx, SXSW, Anthropology News, MedPage Today, Kevin MD Technically, UX Planet, Towards Data Science, Product Coalition, and the University of North Texas. You can follow Matt on LinkedIn, Twitter, Instagram, Spotify, and Google Scholar.
An image of DNA molecules

Consumer Genetics and the Capitalization of Hope

In the twilight of the last millennium, an audacious scientific project was started by an international team of researchers. Their objective, like the countless scientists who came before them, was to advance humanity. But unlike all of the proceeding projects, this effort would map out what it meant to be human. The project, known as the human genome project (HGP), had the seemingly impossible goal of describing every gene within the Homo sapiens genome and mapping all 3 billion base pairs. If completed, the applications were said to be limitless. From social science research to medicine, the innovation gatekeepers of the world said that our lives would change for the better. But who has benefited from the HGP? Surely all of humanity, right? But at what point, and will it be equitable? These are questions I wrestle with, though I didn’t always. (read more...)