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Twin Astronauts: The Perfect Research Subjects

In March 2015, astronaut Scott Kelly embarked on a one-year stay aboard the International Space Station, while his identical twin brother Mark Kelly, a retired astronaut, remained on planet Earth. This remarkable event—accompanied by a frenzy of media attention—created a degree of separation between twins that scientists could previously only imagine. For science journalists and their readers, the Kelly twin astronauts were like a dream come true, a perfect marriage between popular fascination with twins and Americans’ boundless enthusiasm for space travel. Attention-grabbing headlines like “Meet the twins unlocking the secrets of space”, “Nature vs. Nurture vs. NASA”, and “NASA twins to embark on year-long space experiment” began to appear in the news. Friends and colleagues were quick to forward these stories to me, knowing of my personal (I’m an identical twin) and professional (I’m an anthropologist who studies twin researchers) interest in twins. Scientific research on twins has a long history, so as I read about the plans for experimentation on the Kelly twins, there was much that was familiar to me. In a way, the twin-in-space and twin-on-earth scenario is a logical conclusion of long-standing scientific fantasies about twins and their power to reveal the hidden workings of nature and nurture. Interestingly, however, by the time it became possible to realize this older vision of twin research, the life sciences had entered the molecular era, with new methodologies and technologies threatening to replace the classical twin study. So, we might ask—how did we end up with this improbable study of twin astronauts? (read more...)

Understanding Users through Data: UX, Ratings, and Audiences

“It needs to be usable by distracted individuals in a hurry. It needs to be extremely legible and intuitive,” began the client emphatically as he leaned forward, one of several people  gathered at a conference table on the 16th floor of an office tower in Houston, Texas. He rested back in his chair and waited, drumming his hands on the table. The project lead and two of the designers nodded, as one called a vast library of application mockups up onto the demo screen. As she scrolled through these, the other explained the rationale behind its user-interface elements: “we tested this prototype with . We have seen that they need to take immediately, and if they are hindered in this, the company itself cannot track projects or time spent by employees. are too busy on the job to engage in lengthy bookkeeping procedures.” This project, a massive one spanning more than a year’s research and development, is one among many for which I am currently acting as a participant observer at In foregrounding research, this company is not unique, but they are among an ever-growing number of organizations appropriating anthropological methods to understand how audiences interface with technological artifacts. Occasionally, these methods employ terminology that diverges between the academic and applied social sciences; it took me a moment to realize, for example, that “contextual inquiry” is field research, that is, ethnography. (read more...)

Note from the Editor: Summer vacation

The CASTAC Blog is on (late) summer vacation this week. See you next week! Jordan Kraemer Editor-in-chief (read more...)

Steadying the Plays: Rhetoric and Risk in the Shale Boom

“Please God, give us another oil boom. We promise not to piss it away this time.” – Popular bumper sticker in oil producing regions after the 1980s oil markets crashed In the 1970s, there was much to be celebrated for those involved in the US oil and gas industry. The OPEC oil embargo coupled with events like the Iranian Revolution and the Iran-Iraq War led to a shortage of oil on the world market and precipitated a boom for US producers. This boom, however, was short lived. By 1981, world production had stabilized and oil prices had plummeted, bankrupting a significant number of producers and inspiring the use of “Please God” bumper sticker in places like Texas, Oklahoma, and Alberta. Throughout much of the 1980s and 1990s, the bumper sticker didn’t seem to help, and the oil and gas industry limped along. Against financial engineering and IT novelties that sent the stock-prices of energy firms like Enron soaring (Zellner 2001)—and, in California’s deregulated energy market, allowed Enron to keep itself afloat at the expense of “Grandma Millie” (C-SPAN interview with B. McLean; Oppel 2002; Roberts 2004)—the capital-intensive technologies of the oil and gas industry seemed dull and unable to capture the general public’s imagination. By 2010, however, this story had almost entirely changed. Where financial and IT services had once seemed to be at the forefront of innovation, two stock-market crashes coupled with the technological advances in oil and gas production that enabled the “Shale Boom” seemed to suggest the reverse. They seemed to suggest that creative accounting and financial engineering may make a company appear healthy— even forward thinking—but they cannot replace tangible contributions to technology and production. (read more...)

Seeing California’s water future(s) at Orange County’s Groundwater Replenishment System

Tucked away in suburban Fountain Valley, California, the Orange County Water District’s Groundwater Replenishment System (GWRS) smells vaguely of chlorine and looks like something imagined by a 1950s sci-fi writer. Sleek, shiny, and minimalist, the wastewater treatment plant feels like somewhere a robot would be very, very comfortable. It’s also a soothing place for another kind of visitor: the Southern California water manager. My fieldwork shows these managers to be a community of expertise that likes recycled water, a steady source of supply  they feel confident in their ability to treat, monitor, and deliver. “It’s here and it’s never going away, and yet most of the time we just dump it in the ocean. Reusing it just makes sense,” one 34-year veteran in the field told me with a hint of exasperation at having to state something so glaringly obvious. (read more...)

Making Rain and Letting Shine: Geoengineering’s Biopolitics

Geoengineering is a diverse set of environmental technologies proposed to intervene strategically in Earth processes in order to combat climate change. Take for example, a plan to reduce solar radiation via aerosol clouds emitted from airplanes, or one that attempts to remediate ocean acidification by means of algae blooms created by dumping iron from ships. But like the anthropocene, geoengineering is an ambiguous term. Social scientists seem to criticize both the anthropocene and geoengineering as much as they praise them. However many “Good Anthropocenes” emerge in climate discourses, there are just as many millennarist visions . Just as geoengineering is argued to be an expression of capitalist eco-colonialism , others welcome its opening towards new relations with/in earth-systems . But since geoengineering eludes the confines of a single attitude, historical precedent, or political motive, it may not be analytically prudent to treat as a totality. Thus anthropological inquiry, never content with reductionist critique or blind advocacy, could be especially adept at understanding this thing called geoengineering. This might be possible, in an admittedly indulgent yet I believe necessary fashion, by defining and differentiating its characteristics using a particular rubric: a Foucault-indebted biopolitics. Biopolitical analysis, always concerned with the specificities of a given apparatus, could allow an anthropologist to drive a stake between two geoengineering proposals’ different political histories perhaps, or conversely, to uncover common economic practices hidden in otherwise unrelated proposals, for example. (read more...)

Understanding How People Use Technology: A Primer on Human Factors Engineering and UX Research

Corporations are increasingly interested in hiring anthropologists for human factors engineering (HFE) and, most recently, user experience (UX) research, roles many of us are interested in pursuing when we look beyond academia. I researched and wrote the following piece to help anthropologists of science and technology who want to approach these professional fields. Both HFE and UX research rely on methods that resemble the skill sets required by ethnographic fieldwork. Whether you expect to end up in such a role or not, much work being done in UX and HFE draws on similar theoretical perspectives to that of the  anthropological literature addressing users and interface design, and is interesting as a source of case studies and data. This isn’t coincidental, of course–there’s long been anthropologists in industry, and overlap between anthropology and design research in major tech companies. (read more...)

Hardwired Hayek: Lessons for economic anthropology from electricity markets

For most of its history in the US, electricity has been a monopoly commodity: in a delimited territory, only one company was legally allowed to produce and deliver electricity to consumers. This state of affairs started to be challenged in the 1970s, when, in accordance with the neoliberal wave, a number of infrastructural services (e.g., airlines, telecommunications) were deregulated, meaning, they were made competitive by law. Electricity followed in the 1990s. First, the Energy Policy Act of 1992 allowed states to break monopolistic utilities into separate production and delivery companies. This act also allowed states to take technological measures to ensure that new companies could plug into the electric grid to sell or buy electricity. And then the Federal Energy Regulatory Commission (FERC) introduced the concept of electricity markets—computational processes through which prices are set for all buyers and sellers, and which are operated by non-profit operators of the transmission grid. I can’t stress enough the computational nature of these new markets: they exist because the grid is wired up with many kinds of sensors and computational devices that are calculating continuously and zigzagging “information.” Making these markets requires not just economists, but also engineers, programmers, traders, and database specialists—all concerned with making sure that the nature and order of information flows are just right. (read more...)