Tag: science communication

The Three-Minute Thesis in Science

In the world of business they call it the “elevator pitch”: a short, pithy speech that summarizes the unique aspects of a product or service to interest a potential customer or client. So named because it ideally lasts no longer than the span of an average elevator ride—which the management guru Tom Peters once considered to be two minutes—the purpose of the elevator pitch is to capture and hold someone’s attention in order to sell an idea quickly. Under Peters and others, the elevator pitch became a requisite part of 20th century business. In the world of science, where verbosity is a practiced, even revered, art, the need to capture and hold someone’s attention in order to quickly sell an idea has never seemed quite as necessary. Yet when taxpayer money is increasingly used to fund research, taxpayers generally expect scientists to communicate briefly the findings of that research in understandable (more...)

SOS! Save Our Sea! California’s Salton Sea demands action, but what kind?

This March, California’s State Water Resources Control Board called for a public workshop to re-evaluate the state of the Salton Sea, a complex and notoriously disastrous salt lake in the southeastern California desert. Nearly 200 people responded to the call, crowding in to a hearing room in downtown Sacramento to give testimony on mitigation and restoration projects, consider drought impacts, argue for the Sea’s environmental and economic value, and discuss the enormous water transfer agreements that threaten to damage it even more. Attempts to define the problem and its stakes have gone on for decades, but it is still far from clear whose fault is it that the Sea is still shrinking, still dying, or still dangerous, or, for that matter, if anyone can (or should) keep trying to fix it. As a semi-permanent disaster landscape, the Salton Sea is best defined not by the fall-out from a singular event (more...)

Are You Singing of Science?

In January, researchers from National Chung Cheng University in Taiwan and Alpen-Adria-Universität in Austria published a study in the journal Public Understanding of Science exploring the use of science words as lyrical elements in popular Taiwanese mainstream music. The intent of the study was to understand better how non-scientists were using science terminology in creating pop music songs, and perhaps learn something about bridging social contexts by exploring aspects of the most fundamental element of science communication: words. The study examined the content and quantity of scientific terms and expressions distributed throughout mainstream music lyrics as a potential reflection of the presence of science into Taiwanese popular culture and life. Starting with a list of 4526 songs created between 1990 and 2012 generated from the Golden Melody Awards, Asia’s mainstream music awards, the authors then reduced the sample based on the “relation of lyrics to science/technology” criterion. A total of 377 songs were ultimately selected for analysis by (more...)

2014 in Review: Re-locating the Human

In retrospect, 2014 may appear a pivotal year for technological change. It was the year that “wearable” technologies began shifting from geek gadget to mass-market consumer good (including the announcement of the Apple Watch and the rising popularity of fitness trackers), that smartphone and tablet usage outstripped that of desktop PCs for accessing the Internet, along with concurrent interest in home automation and increasingly viable models for pervasive computing (such as Google’s purchase of smart thermostat Nest), and that computer algorithms, machine learning, and recommendation engines came increasingly to the fore of public awareness and debate (from Apple buying streaming service Beats to the effects of Facebook's algorithms). Many of these shifts have been playing out world-wide, or at least, in diverse contexts, such as Chinese online retailer Alibaba going public and Xiaomi smartphone maker speedily surpassing most rivals. It also proved to be an exciting year on The CASTAC (more...)

Science Cheerleaders – Is There a Role for Hollywood Hyper-publicity in Science Communications?

Over the past two months, I've been watching Years of Living Dangerously (YLD), a nine-part documentary series examining the issues and politics of climate change science through the eyes of popular American celebrities, who serve both as narrators and foils for exploring global warming scientific arguments and (mis)conceptions. Employing visually compelling imagery and urgent, albeit mostly alarmist, rhetoric, YLD is actually pretty standard fare for contemporary climate science programs. What makes the program interesting to me is the role it has assumed as a sort of cheerleader for science in a contest that in the past was populated only by participants (climate scientists and non-believers) and observers (the general public). In that paradigm, you either played the game, or watched from the stands. Now, it seems, with the right credentials you can be on the field as a cheerleader, yet not really in the game. (more…)