Tag: UX

Understanding Users through Data: UX, Ratings, and Audiences

“It needs to be usable by distracted individuals in a hurry. It needs to be extremely legible and intuitive,” began the client emphatically as he leaned forward, one of several people  gathered at a conference table on the 16th floor of an office tower in Houston, Texas. He rested back in his chair and waited, drumming his hands on the table. The project lead and two of the designers nodded, as one called a vast library of application mockups up onto the demo screen. As she scrolled through these, the other explained the rationale behind its user-interface elements: “we tested this prototype with [x user base]. We have seen that they need to take [y action] immediately, and if they are hindered in this, the company itself cannot track projects or time spent by employees. [Staff] are too busy on the job to engage in lengthy bookkeeping procedures.” This project, (more...)

Understanding How People Use Technology: A Primer on Human Factors Engineering and UX Research

Corporations are increasingly interested in hiring anthropologists for human factors engineering (HFE) and, most recently, user experience (UX) research, roles many of us are interested in pursuing when we look beyond academia. I researched and wrote the following piece to help anthropologists of science and technology who want to approach these professional fields. Both HFE and UX research rely on methods that resemble the skill sets required by ethnographic fieldwork. Whether you expect to end up in such a role or not, much work being done in UX and HFE draws on similar theoretical perspectives to that of the  anthropological literature addressing users and interface design, and is interesting as a source of case studies and data. This isn't coincidental, of course--there's long been anthropologists in industry, and overlap between anthropology and design research in major tech companies. (more…)