Canal do Búfalo  was a prominent Brazilian online community in the 2010s, composed almost entirely of men. In this forum, members symbolically identify themselves as “buffaloes,” drawing inspiration from a story popularized by figures such as the American motivational speaker and entrepreneur Rory Vaden (2020). This metaphor concerns how buffaloes and cows respond to storms. While cows tend to move away from the storm, prolonging their suffering, buffaloes move toward it, crossing through more quickly. In the context of this community, this image embodies an attitude toward adversity: confronting problems head-on, with resistance, courage, and a willingness to endure difficult situations rather than avoid them. (read more...)