media production | Platypus

From Amusement to Conscientization: The Purpose of Media Literacy in the Age of Misinformation

 Annie Arulraj  February 15, 2022

In one of my first classes in my Undergraduate program in Media Studies, our Professor displayed a prominent newspaper. The masthead and the front page borders were red in color as opposed to the usual black. Then I noticed that the main headline on the front page was on a revocation of a ban on soft drinks giants, Coca-Cola and Pepsi. Pointing out the promotional strategy used by corporates in the newspaper, our Professor explained that behind every media content figures a series of intended and unintended agendas. (read more...)

Populist Outsiders in the U.S Presidential Election

 Maria Vidart-Delgado  April 22, 2016

Editor’s note: This post was written prior to the New York state primary on Tuesday, April 19, in which Hillary Clinton and Donald Trump both won majorities. Against all pundits’ bets, Donald Trump and Bernie Sanders each stand a chance of winning their parties’ nominations. Writing in disbelief, media analysts and scholars have attempted to explain the allure of both candidates to the disenchanted masses. Some write about the widening gap between the wealthy and the poor, and the increasing disconnect between party elites and their constituents to explain the rise of political outsiders; others write about racial backlash against President Obama. And still others write about how years of merciless and cynical political manipulation within the parties has polarized political discourse in the U.S. “Populism!” analysts decry, Peron-style banana republic populism, has taken over U.S. electoral politics. But where should we draw the line between populism and campaigning for a presidential election more generally? Many scholars in anthropology and media studies (especially those from the so-called “banana republics”) have pointed out that populism is a slippery analytical category that can mean many things, and that lends itself to many ideological projects (Mazzoleni, Stewart, and Horsfield 2003). For example, Ernesto Laclau (2005) sharply observes that populism is a rationale, a way of crafting public discourse based on a “us versus them” logic built upon a “chain of equivalences.” What Laclau means is that populist discourse ties together disparate social claims under a single message, and through this, the populist leader crafts a public identity that resonates with many types of social and political groups that have very different kinds of grievances. In this process, the leader embodies an aggregate version of “the people” based on the lowest common denominator, like national belonging. (read more...)

From Academia to Business: How Barry Dornfeld brings ethnography to the business world

 Elizabeth Rodwell  March 10, 2015

Barry Dornfeld’s 1998 book Producing Public Television, Producing Public Culture was a formative one that knocked me from media studies to media anthropology (and made me realize that my “revolutionary” new idea for fieldwork had been scooped). For my first post on the CASTAC Blog as an Associate Editor, I want to return to my intellectual roots to interview Dornfeld, and discuss his transition from NYU assistant professor and University of Pennsylvania Communication program director to ethnography evangelist in the business world. Producing Public Television saw Dornfeld conducting full-fledged participant observation amidst the producers at PBS while they assembled a transnational documentary called Childhood. This book has influenced both my dissertation and my fieldwork among television producers, particularly for its treatment of expertise. Dornfeld, for example, addresses the degree to which producers consider themselves proxies for their audiences, vehicles for a kind of mass-mediated paternalism, or feel shackled by a necessity to communicate reductively. But in learning about his professional trajectory, I found myself curious about his unconventional movement(s) between academia and industry. And as our potential for engagement with the business (or at least non-academic) world is on the minds of some in the CASTAC community, I thought I’d talk to Dornfeld about his work on media production, the use of ethnography in the business world, and his most recent book on how ethnography can help organizations adjust during periods of intense change. Below, he graciously answers my questions. Elizabeth Rodwell: First, how aware are you of the legacy your book “Producing Public Television” has had in anthropology and media studies? What has been the legacy of that publication in your professional life? Barry Dornfeld: I am aware that some folks still use and refer to the book, which I am pleased to be reminded of after all these years. Not being in academia any more limits my exposure a bit, but I do hear periodically from people who are studying media production and find the book useful. And I have some old colleagues who still assign the book. I think the perspective and method hold up well, even if the world of media and media theory have evolved. ER: Do you think television corporations have become more sophisticated in their understanding of audiences than they were when you conducted your doctoral fieldwork? (read more...)