the cloud | Platypus

The Cloud is Too Loud: Spotlighting the Voices of Community Activists from the Data Center Capital of the World

 Madelyn Zander  August 13, 2024

What does it mean to speak about the cloud? While the term tends to conjure images of fluffy white objects, the cloud in technological terms is a complex physical infrastructure that comprises hundreds of thousands of servers distributed around the globe that provide on-demand access to data storage and computing resources over the internet. The problem with describing this physical infrastructure as the cloud is that it abstracts away the data centers, subsea fiber optic cables, copper lines, and networked devices that enable our digital interactions, as well as the consequences that the expansion of this infrastructure poses to people and to the environment. Scholars of infrastructure have written about the cloud’s incredible energy and water consumption to power and cool servers, as well as its massive carbon footprint (Carruth 2014; Edwards et al. 2024; Hogan 2018; Johnson 2023). However, less attention has been given to the cloud’s auditory presence, a problem of growing concern for people who live alongside cloud infrastructure. In this post, I draw on ethnographic fieldwork that began in 2021 with community activists in Northern Virginia, a place known as the “data center capital of the world,” to bring the cloud’s emerging sound pollution problem into focus. (read more...)

The Nubecene: Toward an Ecology of the Cloud

 Steven Gonzalez  February 14, 2018

Imprints of computing are etched into the surface of the earth. Fugitive traces remain captive in its lithic tissues, its waters, and the very air we breathe. Roiling in the most abyssal depths of the seas, coursing through fiber optic cables thinner than human hairs, the amorphous Cloud and its digital ganglia enshroud our planet. By way of its sheer magnitude and complexity, the Cloud eludes human imagination. It is what Bruno Latour might call a “black box” (1987) – a market fantasy of infinite storage capacity, immateriality, and feel-good “green” slogans like “go paperless.” While envisioned by many to be ether, suspended above matter, the Cloud remains a material ensemble of cables and microchips, computer servers and data centers, electrons and water molecules, cell towers and cell phones, spindly fiber coils undersea and underground that firmly tether communities and consumers to the ground, not the sky. (read more...)

What’s Up in the Cloud(s)?

 Casey O'Donnell  July 16, 2013

In May, Adobe prompted me reflect on the “Cloud.” Adobe announced that it’s widely used “Creative Suite,” which includes things like Photoshop, Illustrator, InDesign, Acrobat and many other software products would be transitioning to a subscription-based, web-based and cloud-based product, the “Creative Cloud.” My first (and clearly cynical) thought was, “Well, at least I don’t have to install their bloated software anymore or have Acrobat update every other day.” At the same time, the reality of what that would mean for people who use these products for their jobs, encouraged me to consider it further. It also prompted me to return to a 2008 discussion between Richard Stallman and Bobbie Johnson of the Guardian. I should also disaggregate the cloud infrastructure from products that deliver their services via the cloud. These are often conflated in accounts of the trend. The cloud infrastructure is/are computers and the networks that connect them and them to (read more...)