Category: Entrepreneurship and Technologies

A Very Lengthy Swedish Introduction: Hype, Storytelling, and the Question of Entrepreneurial Allies

At a Stockholm-based entrepreneur meetup, two entrepreneurs stood on stage ready to pitch their startup to a panel of venture capital investors (VCs).[1]  The man clicked the laptop button to display their first slide—a large image of their logo. “Hello! I am Per and this is Jonna and this is our startup, Forests! We are on a mission to understand the world’s forests and their inhabitants.” Jonna moved to the second slide and told the story of an endangered forest-dwelling animal. On the next slide, Per talked more specifically about the importance of the world’s forests to global climate change. On the fourth slide, the endangered animal appeared again. “Oh, this guy again!” the event’s moderator interrupted with an exaggerated tone of exhaustion. The entrepreneurs laughed nervously and continued to talk about the grand mission of their company to support climate research with crowdsourced data from birders, amateur naturalists, and other forest enthusiasts. The moderator interrupted again: “Let’s pause there because I think we are about to get to the good stuff. But, that was a very lengthy Swedish introduction!” (read more...)

Entrepreneurship and Emergent Technologies: From Predicting to Creating the Future

What is the motivator, what inspires us?” Stephen discusses with his teammate. “The reason is contribution, contribution to the world and to the future. It is about the new. We want to make a strong impact in the world and we want to create happiness with our app. So, let’s use our technology for something that is new. I believe in it and I know we can create a better world in the future with it. Tech entrepreneurs like Stephen start from nothing but an idea in a pitch deck, which over time then is supposed to materialize into a business. Developing their digital businesses, they attempt to create a successful venture in the future. In this process, the future is a reoccurring issue since they ongoingly discuss what the future might look like and how they can influence it. While conducting ethnographic research for the last two years in a startup accelerator, my team and I became interested in understanding issues of time and temporality such as the phenomenon of “acceleration” (Skade et al., 2020). (read more...)

A Sandbox for a Specific Type of Narcissist – Clubhouse, the Allure of Live Audio and Dangerous Rabbit Holes

A nasal voice is rambling on in a long monologue about how to best pitch a startup on Clubhouse when I log on sometime in March. It is early morning UK time, late at night in California and this room is mostly populated by technology entrepreneurs, people that work at the big tech companies, and venture capital investors from the West Coast of the US. Eventually, another Californian accent interrupts the first one: (read more...)

Entrepreneurship and Technologies

Everyone is an entrepreneur – a new ethos is sweeping through our economic world. While the promises of ‘being your own boss’ and ‘deciding about your working hours’ are surely appealing to many, what is at times forgotten are the effects such an ethos has on the structures of work and labour, on relationships both economic and more widely. The flipside of this updated version of the American dream and the (false) promise of meritocracy have always been self-responsibilisation and dangers of reproducing structural inequality. (read more...)