Tag: Facebook

Facebook as research field and research platform: an e-seminar

CASTAC is proud to be co-hosting, with the Media Anthropology Network and Digital Anthropology Interest Group, an e-seminar on the many uses of Facebook in anthropological research. The seminar begins today, June 22, 2016, and it is being kicked off with a set of statements [PDF] by researchers whose projects have engaged Facebook, as part of their fieldwork or as a platform for disseminating and discussing their research: Philipp Budka (University of Vienna), Jordan Kraemer (Wesleyan University), Martin Slama (Austrian Academy of Sciences), and Sydney Yeager (Southern Methodist University). All readers of the blog are invited to participate in the discussion. The e-seminar is taking place on the medianthro list, so if you’re interested in joining the conversation, be sure to sign up there. (read more...)

Ethics of User Experience Research: What Anthropology Can Tell Us about Facebook’s Controversial Study

Where is the line between industry user research and academic human subjects research? And what rights do—or should—users have over how their (our) data is used? As user research becomes an established part of technology design, questions of research ethics become even more pressing. These issues came to the fore in the wake of Facebook’s recent controversy over a study of “emotional contagion” (Kramer et al. 2014) conducted by in-house researchers, namely Adam Kramer (no relation), with input from scholars at Cornell and UCSF, to test whether users’ moods can spread through what they see on their News Feeds. The study has generated vociferous debate among user researchers, academics, and designers (for a good overview, start with The Atlantic’s coverage) over whether the study was ethical (such as this article at The Guardian), expressing serious misgivings about its potential harm. The British Psychological Society (BPS) officially labeled the study “socially irresponsible,” and even the scholarly journal in which it was published, PNAS, has issued an (admittedly murky) “statement of concern.” Still others point out that the methodology, determining mood based on snippets of text, was deeply flawed. These critiques have sparked a wave of pro-user-research apologists, claiming that on the contrary, suppressing such research would be unethical, and that the study could plausibly have passed more stringent IRB regulations, which already make it too difficult for academics to conduct the kind of research undertaken in corporate settings. But much of this debate sidesteps a key issue social scientists have been contending with since at least Stanley Milgram’s studies of how far test subjects would go in delivering painful shocks to actors if an authority figure told them to—and that is, how to conduct research ethically. (read more...)

Associate Editor Intro: Jordan Kraemer on digital culture, tech trends, and why anthropologists can’t predict the future

As one of the new Associate Editors for the CASTAC Blog, I want to introduce myself and the kinds of topics I’ll be presenting here. In my work as an anthropologist of media and technology, I focus on how social and mobile media are reshaping experiences of space and place, especially in contemporary Europe. Ethnographic studies of social media have been in the public spotlight recently, when anthropologist Daniel Miller asserted that, for a group of teen users he is currently studying in the UK, Facebook has lost its coolness (“What will we learn from the fall of Facebook?” Nov. 24, 2013). Miller was sharing preliminary findings from a project still in progress, but his findings quickly got spun and distorted, in some cases by tech reporters more interested in Facebook’s stock value than its social implications. Miller and his team found that teen users (16-18 years old) in his fieldsite north of London no longer consider Facebook a cool space to hang out with peers, which isn’t shocking in light of previous research. He attributed this shift both to older family members joining Facebook and to younger users seeking to carve out their own spaces on newer sites. He also predicted that teens will continue using Facebook less and less, relegating it to communication with family. Facebook isn’t going to disappear, he argues, but its use is stabilizing as primarily a platform for adults: “it is finally finding its appropriate niche where it will remain.” (Clip from NBC Nightly News: “Study: Teens leaving Facebook as parents flood site”) (read more...)

Public (Research) Design: Un-friend Stories

An Introduction [Cross Posted at CultureDigitally.org] Ask an anthropologist a question and they’ll tell you a story. In this case, you didn’t ask, but I’m going to tell. During the fall of 2012, I was perusing my Facebook feed before bedtime, imagining myself to be reconnecting with old friends and keeping up with their lives through their links, posts and various photos. I was ruminating on the continually tweaked feed algorithms that always seemed to send friends into the foreground and others out of view. One old friend in particular and his regular kid photos were strangely absent, so I flicked open the side panel of Facebook’s iOS client and began searching for his name. Nothing turned up in the auto-complete, which was strange… At which point I quickly realized it meant that I had been un-friended. Indeed an actual search yielded his profile, which offered me the friendly blue-button (read more...)