Tag: digital media

Who are the Influencers?

It’s not a new idea, but the term “influencer” likely has not crossed the desks of those outside the world of marketing and advertising. On the surface, it’s a relatively straightforward concept: some individuals have more of an audience online than others. Among these, some have a knack for recommending products or services that are then purchased by others. For anthropologists and media researchers, the concept of an influencer recalls Bourdieu’s theory of social capital, and is a contemporary example of the kinds of influence addressed in social and actor/network theory (see here and also here). Attempting to understand the social uses of technology without considering monetization and the role of commerce is to ignore one of the strongest forces driving interpersonal dynamics online. Therefore, my intention here is to argue for both the relevance of “influencers” as an emerging concept, but also to highlight the ways in which it extends (more...)

Notes from Art of the Archive: Rethinking Archival Practices in a Digital Era

This post describes a workshop on archival practices in the digital era that took place on May 21, 2015, at the University of California, Davis. The essay is co-authored by Alessandro Delfanti, Allison Fish, and Alexandra Lippman. Delfanti, Fish, and Lippman are postdocs with UC Davis' Innovating Communication in Scholarship (ICIS) project. On May 21, 2015, the Innovating Communication in Scholarship project at the University of California, Davis held a one-day workshop on Art of the Archive. Papers given by the fifteen invited speakers explored the changing nature of the archive given the emergence of new information and communication technologies. These presentations largely focused on how these new digital archives are not merely technical creations, but are also constructed through social processes, have social impacts, and are not seamlessly implemented in everyday life. Instead, these digital storehouses are vibrant spaces for curating, organizing and publishing cultural heritage and expressive culture (more...)

MOOCs in the Machine, Part I

Digital technologies are transforming communication practices in many settings, and higher education is no exception. In particular, “massive open online classes” (MOOCs) have been garnering attention and provoking questions about the future of college education, in the U.S. and elsewhere. MOOCs could potentially “disrupt” current models of education, according to some like Clay Shirky, but their growing popularity owes much to the current state of the economy (in the U.S. and more globally) and the neoliberalization of the academy, as some critics contend. The conversation about MOOCs needs to take place in the context of broader structural changes in academia, to recognize both their promise and their limitations. In his recent blog piece, Shirky avers that MOOCs will disrupt education just as MP3s and other digital content disrupted established “old media” industries like the recording industry, by changing the “story” of what’s possible: Once you see this pattern—a new story (more...)